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標     題 CIP’s Indigenous culture-themed travel promotions in NZ
發佈日期 2016/11/09
點閱次數 24
內      容
 Council of Indigenous Peoples along with tribal tour operators and the experts related to the creative culture industry is rolling out indigenous culture-themed promotions in New Zealand, expecting to promote Taiwan’s indigenous tribal tour and creative culture industry. The Council hopes to deliver the goal of “uhtan’e ho mimimiyo”, whose brand identity delivers aesthetics of humanities of tribes.

These promotions are in Wellington’s Wharewaka Function Centre on September 5 and Auckland’s Rydges on September 9 respectively. In addition to a brief overview of 16 tribes in Taiwan and tribal tour, the promotions include tour introductions given by tribal tour operators including Ulaluce (Wulaluzi), Maliba (Dongyuan) and Torik (Duli), which leads local travel agents, tour operators and the media to get a peek at Taiwan’s indigenous culture-themed travel. Yuma Taru, newly recognized as “national living treasures”, which represents Taiwan’s top traditional arts and cultural heritage preservationist, will introduce the blend of traditional and modern creative elements of weaving artifacts in Xiangbi villages, reflecting the potentials deeply rooted in Taiwan Indigenous culture.          

The consistent use of brand identity “uhtan'e ho mimimiyo (in the Tsou language, meaning “wandering from one village to another”) leads foreign tourists to experience the lifestyle, hospitality and performance of artifacts of Taiwan’s indigenous villages, which is a slow-paced, niche and sharing travel style. These promotions are expected to attract local travel agents and the media and release the news to the public. 

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